As social people, stories are our natural form of communication -- one that’s been around since message sharing was more common on cave walls than computers. So when conveyed properly, your story creates a memorable experience that moves people to action.
For far too long, brands have relied on facts, data and figures to share ideas. It’s an approach that works against human nature. The fact is, the brain is hard-wired to receive information through visual storytelling.
When you hear a story, you naturally relate it to an existing experience. Parts of your brain activate in a way that turns the story into your own ideas. So by simply sharing your brand’s story, you’re able to stir the imagination and literally plant your message inside other people’s minds.