Video Production for Technology
INDUSTRY
Showcase your technological innovation with an equally innovative video content strategy.
Why "Explainer" Videos Work for Tech
You’ve created an incredible product, now it’s time the world know about it. Demonstrate how your user interface has revolutionized the tech industry with a animated demo video. Let your satisfied customers, and impassioned employees, tell the world how your innovation has changed their lives through video testimonials.
An all-encompassing and fresh video content strategy is invaluable to asserting a position in the marketplace, and serves as a solid foundation for keeping your user base invested in your success.
The average explainer video company takes a default approach and promotes the features and benefits of your technological innovation. We’re not average. We understand that an explainer video is part of a complex marketing strategy. Even the video itself has a series of interdependent elements that each play a specific role in helping consumers understand the relevance that lies behind the features. We take the time to understand your strategy as well as the innovation behind your tech. You’ll get a video showcase that’s far beyond bells and whistles.
3D Technical Animations
demonstrate the unique capabilities of your product through a 3D animation. Stand-out in a crowded marketplace by wowing potential customers with a 3D animation that demonstrates why your product is different and why it’s the right choice for them.
Pitch Deck Videos
show consumers and potential investors why you’re different. Tell the story about why you decided to launch your venture, what issues you faced that led you to invent your product or service and why it’s better than the competition.
Behind The Tech Videos
Your team is the engine that drives your company to innovate and excel. Celebrate them by sharing their stories through video. Showcase to top talent why your company is an incredible place to work.
Educational Tech Videos
Educate both employees and customers about your product or service. Demonstrate to customers how to get the most out of your tech service, answer FAQs through a more engaging platform than text. Teach employees both new and old about the inner workings of your product.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Technology Explainer Video Process
An amazing product is only half the work in order to reach commercial success. The second half is branding and marketing. Use video to your advantage and engage your customers with your product/service by educating them about it.
As an experienced explainer video company, we act as a strategic partner to enhance your marketing strategy and inform your customers of the ins and outs of your product and it’s functionalities. Our process not only highlights the features of your product/service and what it can do but also why it's important in the first place.
Here’s a quick rundown of how our explainer video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
