How To Provide Valuable Video Content For Your Target Audience

What is your favorite content format? 

If you think and behave like a typical Internet user, video is definitely the right answer. Video marketing is booming these days and dominating content consumption worldwide.

According to the report, over 50% of consumers want to see more video content from their favorite brands. At the same time, marketers who use video grow revenue 49% faster than non-video users.

The reasons to use video content for marketing purposes are obvious, but do you know how to make it work for your business? If you don’t know how to do it successfully, keep reading as we are about to show you a brief guide on crafting marketing videos.

Video Marketing: Why Do You Need It?

Let us begin by discussing the practical benefits of producing video content. Reports reveal that 81% of businesses use video as a marketing tool, but what makes this format so incredibly popular and efficient? Here are the key reasons:

• Visually appealing content: Videos are very dynamic and attractive, so they impress the audience almost instantly. 
• SEO: Search engines appreciate good videos and they will grant you additional exposure for posting this type of content. 
• Social sharing: Videos have a huge potential to become viral because social media users love sharing them. 
• Showcase professionalism: Well-designed videos prove that you are running a trustworthy and professional team. 
• Drive conversions: Videos also proved to be excellent conversion drivers for most businesses. 

7 Video Marketing Tips

Now that you understand the value of video marketing, it is time to learn how to create some kickass content. We will help you with that by showing seven video marketing tips. Let’s check it out!

• Take care of the basics

If you want to impress the audience with standout videos, you need to take care of the basics and create a proper plan of work. The plan must explain these aspects of the process:

• Business goals that you want to achieve with video marketing
• The best video content format for each of your goals
• The right emotion you want to evoke
• The action you want the audience to take upon watching a given video
• Beware of video duration

What is the ideal video duration? It’s a tough question to answer because it depends on multiple variables. The task is similar to searching for online assignment help – there are so many assignment writing agencies and you need to be very thorough while picking the right one.

The general rule of thumb is to keep marketing videos up to two minutes long. However, the answer depends on variables such as communication channels, content types, business goals, and many more, so it’s up to you to make a final decision.

• Use brand visuals

Every company should have a branding strategy, so we guess you’ve got one as well. Keep in mind that your videos should be based on well-known brand visuals that reveal your business without even mentioning it directly. Of course, we are talking about details such as logos, color schemes, themes, and similar features.    

• Make it professional

The only way to prove that your brand is highly authoritative is to produce high-quality and professional videos. 

One solution is to simply outsource video creation and hire a professional crew to do all the work on your behalf. The second option is to do it yourself, but in this case you must pay attention to all sorts of details such as:

• Camera quality
• Lighting and shooting angles
• Video editing software
• A video script
• Add appealing background music

Did you notice how every marketing video seems to play upbeat background music? There’s a clear reason for that – marketers want viewers to feel optimistic about their products or services and so they insert appealing and actionable background music in their promo videos. You should follow the same principle and add compelling tunes to your video content.

• Promote marketing videos

This one goes without saying, but we should still warn you that it’s not only enough to create a wonderful piece of content. On the contrary, you must also promote it in order to raise awareness and approach as many consumers as possible. Luckily enough, there are many communication channels you can use to promote video content:

• Your website
• Social networks
• Email newsletters
• Digital ads
  
• Analyze the performance of marketing videos

Finally, don’t forget to analyze the performance of marketing videos because it will help you to pinpoint inaccuracies and improve the overall content strategy. Analytics helps you to understand how the existing videos align with your business objectives and give you a plethora of ideas on how to make the new ones better.

Up to You!

Video marketing dominates the online realm and you should certainly add it to the content creation portfolio. In this post, we explained how to provide valuable video content for your target audience. Now you know how to do it, so it’s your turn to make the next move and produce some standout videos to promote your business!