Promotional Video Production
INDUSTRY
Your industrial and manufacturing innovations have improved
the lives of millions. It’s time they know about it.
Why Video Works
Behind the scenes, at the very beginning of the supply-chain, your tireless effort and innovation provide unknowing end-users with the basic creature comforts they take for granted. One promotional video can change that. Reach new audiences with 3D animated explainer videos of your complex processes, or with 3D product videos of your innovative machinery.
Our creative promotional video production team and animation studio are adept at taking complex processes and creating compelling visuals and engaging storylines that captivate both industry veterans and the lay persons.
It truly is the age of the unsung hero. Today, consumers want to connect with the people behind the brand. They expect you to introduce them to the inner workings of your company, making promotional video production a necessity. Consumers want to know how you do it, but more importantly – they want to know why. Communicating that with visual storytelling requires a strategic approach. Because it’s not just a video. It’s a crucial connection point between you and the customers who want to help champion your brand.
Safety Training Videos
The health and safety of your employees is undoubtedly your #1 priority. Teach new employees about your existing safety protocols through engaging video. Save time and travel costs by teaching management across the globe about new processes and procedures with a series of videos.
Recruiting Videos
Show potential clients and hires why your company is the ideal choice for their future. Tell your company’s story, its rich history and the stories of the people who make your company truly incredible.
3D animations
Demonstrate the inner workings of your product or service through informative 3D video content. Visually exhibit complex processes through easy to understand, professionally produced 3D animations.
Educational content
Educate both potential and existing clients about your products and processes. Our production team works with you to create a narrative that’s both informative and compelling. No process is too big or complex for our specialized production team.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Promotional Video Process
The industrial process behind our everyday products can easily be dehumanized. In fact, most of us don’t know how our products are manifactured and the complex sourcing and procurement process that goes it to it. One effective way to bring your product on the map is to walk your customers through the journey of bringing your product to the market.
We act as a strategic promotional video production partner to enhance your selling strategy by demonstrating the complex features of your product, as well as the impressive process that brought your product to life.
Here’s a quick rundown of how our promotional video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
