Pharmaceutical Marketing
INDUSTRY
Seeing is believing. Show your audience how your innovations are creating a healthier society.
Why Video Works
The pursuits of the pharmaceutical industry have traditionally been secretive and complex, leading the public to feel suspicion and skepticism about the industry. Amend these preconceptions with a video content strategy that explains how your products work and how your company is changing the world for the better.
Our animation studio has years of experience creating 3D explainer videos that turn complex process into visually compelling 3D animated videos everyone can understand. Our creative pharmaceutical marketing team is adept at humanizing brands through emotionally compelling stories.
Pharmaceutical marketing has a highly regulated playbook. It adds yet another dimension of complexity to the objective of educating consumers and medical professionals about pharmaceutical products and services. A strategy which ensures that every video element is in sync and in service to the marketing process is absolutely critical. Successful pharmaceutical marketing using video transforms cold science and confusing technology relatable experiences that we can fit into our worldview. To best serve you, we offer pharmaceutical video production in Chicago, New York, and six other cities across the US.
Branded Content
Share the story behind your brand, it’s rich history and the illnesses you are hard at work trying to cure. Show consumers that your brand cares about them and more importantly cares about improving the world!
Product Videos
Buck the trend of pharmaceutical product videos, forgo the classic b-roll and voice over video about your latest product and instead create what people really want to see - an animated video that shows how your product really works inside the body.
Company Culture Videos
Humanize your pharmaceutical company by sharing the stories of the people behind your company and productions. Celebrate your employees through video and in-turn give your HR department an invaluable asset for their recruiting efforts.
Educational Videos
Teach consumers about the benefits of your products, through live-action or 3D animated content. Better yet, give consumers whose lives have been changed by your product a platform to tell the world their story.
Are you telling the right story?
Video Production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Pharmaceutical Video Process
Doctors and patients are both resorting more to the internet as a source of health and medical information, which diverges from the traditional model of pharmaceutical marketing and how it is able to reach its customers.
Pharmaceutical companies are now beginning to explore how they can expand their online presence in an impactful way, and one of the most effective ways for them to reach their target audiences is through video. We act as a strategic partner to enhance your pharmaceutical marketing and help you build relationships in the industry so your product is the top choice for your customers.
Here’s a quick rundown of how our pharmaceutical video process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
This is where we combine our collaborative vision, put all the pieces together and bring your story to life. Once the final product is complete, we stay by your side to help you execute everything and ensure your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
