animated EXPLAINER VIDEOS
Animated explainer videos are not only informative and instructional but also engaging when they simplify complex ideas and distill them into clear messages. As a result, an explainer video causes customers to gain trust in your company and your products.
Explainer Video Production
Some products, processes and services cannot be accurately captured through live-action video. No stress, that’s why we have a 3D animation studio! We can help you explain how anything works, regardless of how big, small, simple or complex. We’ve created explainer videos about the inner workings of large machinery for the manufacturing industry, and we’ve created explainer videos about a revolutionary new toilet flushing mechanism.
While our animated video production team loves a challenge, an animated explainer video doesn’t necessarily have to explain a super complicated process. Sometimes a animated explainer video is simply more entertaining and informative. We’ve created 3D explainer videos of the step-by-step process that goes into distributing a magazine. Our clients could have opted for a live-action video of the process, but together we decided a 3D animation was a better fit for their brand image.
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our 3D Explainer Videos Process
A good explainer video can save your company a lot of time and effort. For example, it can free your sales team to connect with prospective clients rather than repeating the same pitch over and over again. It can help break down and simplify how your product or service works if it’s technical in nature, or it can simply make a message more entertaining through visuals and audio.
We act as a strategic partner in producing your 3D explainer videos to ensure that they are informative and entertaining so that they resonate with your target audience and promotes a better understanding of your company’s best practices and products/services. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our 3D explainer animation process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to 3D Explainer Animation
As a visual storytelling agency, we help brands craft the story that educates their audience, and keeps them informed about their products and services.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
A quality 3D video needs to be produced, directed, and released in a strategic way. We help brands figure out the best plan to execute.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Professional animation production is a critical element that drives results. We make sure that all technical aspects of production are taken care of.
- Art direction & Graphic builds
- Animation and motion design
Successful animations are videos that keep an audience engaged. We help our clients with marketing roadmaps that allow their message to become compelling and viral.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization