Commercial Production Company
Commercial video production is more than just a strategy for more sales. It’s about putting your business goals into perspective and driving loyalty among your customers. How do you do that? As a commercial video production company, we help you frame your message and deliver it for maximum commercial impact.
Commercial Video Production
Docu-style videos about your people add a human touch to your corporate video reel. Celebrate the stories and journeys of the people who make your company great. Such videos serve as tangible proof that your company cares about its people and are an invaluable asset for your HR department’s recruiting efforts. The goal of docu-style commercial video production is to improve your internal communication with videos that capture the spirit of your company.
Shift the focus externally and celebrate your customers. Share stories of their passion and excitement about your brand. Build a community around your company through video storytelling that focuses on your customers. Show your customers you genuinely appreciate them with our proven corporate storytelling production process!
Are you telling the right story?
Video production can launch an idea, spark a movement, or simply capture attention – but you’ve got to get it right the first time. There’s no “Take Two” for a brand when it comes to visual storytelling.
Our Commercial Video Production Process
Commercial video production is one of the best ways to make the most of your video efforts and really spread your brand message.
We act as a strategic commercial video partner to bring to you an advertisement that is attention-grabbing and gets people excited about what your company does. Our team will design your digital ad campaign to draw in new customers and inspire loyalty among existing ones. Our method is always professional, customized, creative, and most importantly, results-driven.
Here’s a quick rundown of how our commercial video production process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
Next, we reverse-engineer your objectives to identify the pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (For instance, you can’t show the same length video on Instagram that you use on your website.). We also lay out a step-by-step strategy for distribution.
Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors. This then becomes the foundation for crafting your brand’s voice and style. So we can craft a story that not only stands out, it creates an emotional connection with your target audience.
Our Approach to Commercial Video Production
Story
As a video production company, we help your company connect with customers in a highly efficient manner through commercial video production.
- Storyline conception & development
- Creative direction
- Complete branding guidelines
Strategy
To make sure that commercial videos drive results, we start with our client’s marketing goals and create a video strategy to meet those goals.
- Comprehensive content strategy
- Impactful branding strategy
- Effective distribution strategy
Production
Our team of producers, camera operators, directors, and editors guarantee that your video is perfect in all stages of its execution.
- Pre-production planning
- Production
- Post-production roadmap
Marketing
Successful videos are videos that reach the right audience. We help our clients target their key demographics and tell their story.
- Digital marketing plans
- Video optimization and analytics
- Social media optimization
