How Brands Should Utilize YouTube Channels as Part of Their Video Marketing Strategy
By Stanley Meytin
Brand Marketing on YouTube
There’s no question that video marketing is an effective way to reach your audience. With the huge success of Instagram Stories, Snapchat, and Facebook Live video options, businesses are able to connect with their audiences like never before. But a lot of people are still intimidated by live video marketing and that fear holds them back from making a lasting impact on their customers and clients. Before live video was an option, YouTube was already helping millions of individuals and businesses around the world share their stories, products, and services. With the popularity of live video, you might think that YouTube is not as valuable to your video marketing efforts, but you’ll be missing out on a huge opportunity to create and share evergreen content with your existing audience, and of course, YouTube is a great way to grow your audience organically. Here’s how your business can use YouTube Channels to build your brand as part of your video marketing strategy.
Focus on Recurring Themes
Every business has a recurring theme, whether it be their mission, vision, values, unique value proposition, how they serve their customers, or why they are the best – yet a lot of these messages are found in print on the company’s website. Here’s where copy falls short of video: copy requires interpretation of the message you are trying to get across to your audience, whereas video allows you to say exactly what you mean where there is no question about tone, intention, or interpretation. You have an opportunity, at multiple points throughout a YouTube video to clarify your topics and ensure your audience gets the right message. YouTube allows you to share your most important messages in a medium that is widely accepted and accessible to people.
Plan for Consistency in Video Marketing
One of the fastest ways to lose whatever audience you have amassed is to stop posting YouTube videos on a regular basis. If you find yourself on a YouTube channel that has not been updated in a while, it’s akin to being on a blog that hasn’t had a post in a few months: people lose interest when you do.
The importance of consistency in recording and posting new video content cannot be overstated. Building it into your marketing plan will help you budget for video production and scheduling it as part of your content calendar will ensure that it gets done. YouTube has nearly 2 billion users that put their videographer skills to use with motivational videos, inspirational stories, business success stories, and more. If you can’t commit to being consistent with your video marketing efforts on YouTube, consider working with a video production company to help you plan and create videos to build your brand through storytelling.
Capture Interest with Real-Life Stories on Your YouTube Channel
Video marketing is so popular that businesses who aren’t using it are going to get left behind. Think of video marketing as the new version of the blog: you wouldn’t run a business without a blog, right?
In order to keep people coming back to your YouTube channel, you’ll want to make sure that your audience gets to see what you are all about. This is often easier for smaller companies to achieve, but it’s not impossible to get everyone in a larger company involved in an ongoing video project if you decide a head of time that it’s important to your video marketing efforts. And believe us when we say, it’s important to your marketing efforts.
YouTube gives people the freedom to express themselves without worrying about their words, their grammar, their writing skills – video is accessible to everyone. YouTube videos allow you to be yourself without wondering how you are going to ensure your voice and message don’t get lost in the words. Using real-life stories from your business and even your life, you can capture the interest of your audience because they’ll feel connected to the person behind the camera. Building your brand is about connection. Consumers want to feel connected to the brands they buy. Whether you are a one-woman show or the CEO of a multi-national conglomerate organization, video marketing through YouTube can help establish you in your market and allow people to find your products and services, stories and challenges, in a way that helps them to connect with you immediately.
If you’d like help producing videos for YouTube, contact True Film Production or call our office nearest you.
Reading Time: 3 minutes
By Stanley Meytin
Brand Marketing on YouTube
There’s no question that video marketing is an effective way to reach your audience. With the huge success of Instagram Stories, Snapchat, and Facebook Live video options, businesses are able to connect with their audiences like never before. But a lot of people are still intimidated by live video marketing and that fear holds them back from making a lasting impact on their customers and clients. Before live video was an option, YouTube was already helping millions of individuals and businesses around the world share their stories, products, and services. With the popularity of live video, you might think that YouTube is not as valuable to your video marketing efforts, but you’ll be missing out on a huge opportunity to create and share evergreen content with your existing audience, and of course, YouTube is a great way to grow your audience organically. Here’s how your business can use YouTube Channels to build your brand as part of your video marketing strategy.
Focus on Recurring Themes
Every business has a recurring theme, whether it be their mission, vision, values, unique value proposition, how they serve their customers, or why they are the best – yet a lot of these messages are found in print on the company’s website. Here’s where copy falls short of video: copy requires interpretation of the message you are trying to get across to your audience, whereas video allows you to say exactly what you mean where there is no question about tone, intention, or interpretation. You have an opportunity, at multiple points throughout a YouTube video to clarify your topics and ensure your audience gets the right message. YouTube allows you to share your most important messages in a medium that is widely accepted and accessible to people.
Plan for Consistency in Video Marketing
One of the fastest ways to lose whatever audience you have amassed is to stop posting YouTube videos on a regular basis. If you find yourself on a YouTube channel that has not been updated in a while, it’s akin to being on a blog that hasn’t had a post in a few months: people lose interest when you do.
The importance of consistency in recording and posting new video content cannot be overstated. Building it into your marketing plan will help you budget for video production and scheduling it as part of your content calendar will ensure that it gets done. YouTube has nearly 2 billion users that put their videographer skills to use with motivational videos, inspirational stories, business success stories, and more. If you can’t commit to being consistent with your video marketing efforts on YouTube, consider working with a video production company to help you plan and create videos to build your brand through storytelling.
Capture Interest with Real-Life Stories on Your YouTube Channel
Video marketing is so popular that businesses who aren’t using it are going to get left behind. Think of video marketing as the new version of the blog: you wouldn’t run a business without a blog, right?
In order to keep people coming back to your YouTube channel, you’ll want to make sure that your audience gets to see what you are all about. This is often easier for smaller companies to achieve, but it’s not impossible to get everyone in a larger company involved in an ongoing video project if you decide a head of time that it’s important to your video marketing efforts. And believe us when we say, it’s important to your marketing efforts.
YouTube gives people the freedom to express themselves without worrying about their words, their grammar, their writing skills – video is accessible to everyone. YouTube videos allow you to be yourself without wondering how you are going to ensure your voice and message don’t get lost in the words. Using real-life stories from your business and even your life, you can capture the interest of your audience because they’ll feel connected to the person behind the camera. Building your brand is about connection. Consumers want to feel connected to the brands they buy. Whether you are a one-woman show or the CEO of a multi-national conglomerate organization, video marketing through YouTube can help establish you in your market and allow people to find your products and services, stories and challenges, in a way that helps them to connect with you immediately.
If you’d like help producing videos for YouTube, contact True Film Production or call our office nearest you.
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