Five Tips for Creating an Effective Video Content Strategy for Your Next Conference

Get Maximum Return on Your Investment with Video Content

It’s no secret that professional conferences and trade shows cost a lot of money, and let’s not forget about the time and effort required to get there. A one-day trade can often turn into a two or three-day event with travel and recoup time, so you want to make the most of your time while you are there. But that’s not all you need to consider when thinking about attending a conference or trade show. You also need to think about how to capture attention and promote your presence before you get there, and then you need to think about how you can capture content for post-promotion and marketing. We’ve put together five tips to help you create a compelling video content strategy for your next conference or trade show so you can make the most of your time, efforts, and resources.

Get Ahead of It

As soon as you decide you are going to attend a conference or trade show, start thinking about what kind of video content you can create to promote your attendance. It’s easy to create live video on Facebook and Instagram, but you can also work with a professional production company to prepare video segments that portray your products, services, why you are attending the conference or trade show and what you hope to contribute to it, as well as what you hope to get out of it. Start promoting yourself weeks in advance if you can. The more exposure you get, the more successful your content strategy will be.

Stream it Live

You can stream from the moment you begin traveling to your conference, to the moment you walk out the door at the end of the conference. Streaming your conference allows you to share what’s happening and, let’s be honest, it creates a lot of FOMO (fear of missing out) for people who couldn’t get to the conference this year. You can bet they’ll think twice about missing it next year when they see how much fun you are having! Your video content strategy should include live streaming, even outside of conferences, because it lets people into the inner-workings of your company. Customers buy from companies they trust, remember.

Capture Content for Later

Another tip for making the most of your video content strategy for a conference or trade show is to make sure you capture a lot of content offline. For example, talk to customers or visitors to your booth one-on-one and ask them if you can get a testimonial from them. That is video gold in marketing, and you can use that content in all kinds of ways: social media clips, text-based graphics, quotes on your website, and more. Take in as many events as you can and be sure to get video clips to share on social media now and later.

Legacy Content

What’s great about video content captured at a trade show or conference is that you can create legacy content with it. This is content that shows the progression of your company over time. You might have a series of videos on your content channel that show your first trade show, second, third, and so on. This content strategy also tells a story: your company has come along way from your first stumblings with a pop-up stand to a full-blown convention kit. Show that off and share it with your audience.

Highlight Reel

At the end of the day, one of the most entertaining things you can do with all of the content you’ve captured throughout the duration of a conference or trade show is to create and share a highlight reel. This ensures that your customers or vendors get to see the best of the best in a short period of time. You can achieve several things with highlight reels: it can be used for recruiting purposes, promotional purposes, storytelling, and more. Don’t underestimate the power of a 1-2 minute video online. If you’ve got a lot of content, you can create even more highlight reels and share them on your content channel, social media, and even on your website.

When it comes to creating an effective video content strategy, the key is to make time for it. Every business is busy, but capturing growth and community interaction is valuable now and well into the future for the state of your company. Make time to create a strategy for using video to capture your outings and if you need help, reach out to True Film Production. We specialize in helping companies and individuals tell inspirational stories that capture the hearts and minds of the viewer.