The One Video Trend That is Always on Point

One of the hardest parts about marketing is knowing what your audience wants to see, hear, and learn. Businesses of all sizes can sometimes struggle to know what kind of content to put out, and even then, they are not always sure of the return on their investment. Video has become a strong trend in marketing over the last few years and it continues to grow in popularity and engagement. But how can you use video to showcase trending topics in your marketing strategy? With trends changing so often, it can be overwhelming for business owners to consider a short-term and long-term video production strategy, but we’ve put together some tips to help you use trending topics in your video marketing strategy and you can start some of them right now.

Share Other People’s Video Content

One of the quickest and easiest ways to implement trending topics in your video marketing strategy is to find videos that you think will inspire your audience and share them across your social media platforms. Many business owners think they need to create 100% original content all the time, and while that is ideal, it is not realistic. In fact, many marketing experts say that audiences prefer to see a range of sources from a brand or business.

It’s easy to find trending topics online that might be helpful to your customers. Always add your own spin on the content and be sure to source the original content creator so that you give props where props are due but don’t be shy about expanding the story or taking a different point of view as a way to educate, inform, and engage your audience.

At the end of the day, your audience wants answers to their questions, and if you don’t have time to create a lot of content yourself, sharing other people’s video content can help keep your audience engaged with minimal effort.

Create Short Videos for Your Marketing Strategy

Creating your own video content is going to provide the most value for your audience, especially because it helps to connect the dots for them when they see an inspirational video or helpful video from your business, they’ll know that they can trust you to give them valuable information.

One way that you can incorporate trending topics into your shorter videos is to record customers, staff, or affiliates talking about trending topics that may impact your audience. While you can’t talk about everything that is happening around the world in your videos, you can focus in on the topics that are important to your business and audience.

If you don’t have a lot of time or money, you can create your own short video clips to share across your social media or across your network. Short, informational videos are great for email blasts and social media platforms where people don’t spend a lot of time reading, such as Facebook.

Create Longer Inspirational Videos

If you have a limited budget, but you know that you need to spend some money on a video for your marketing strategy, the best place to put that money is into inspirational videos.

If there is one topic that continues to trend, it’s inspiration. People are desperate for a good inspirational story that resonates with them. Business owners and customers alike are looking for ways to connect with one another and if you can create a series of inspirational stories that showcase your own story, the story of your business, or even how your business helped a customer overcome a struggle, you’ll be tapping into the always-trending inspirational story themes that remain popular today.

Inspirational videos can serve two purposes. First, they can help connect your audience directly to the story you want to tell. Second, inspirational videos can also act as promotional videos for your mission, vision, values, goals, contributions, and more. What’s great about inspirational videos is that you can take snippets of the longer video production and create mini-videos or clips that can be shared amongst your network as well.

You can build an entire video marketing strategy based on trending topics and how your business interacts with, curates, creates, and shares those trending topics and inspirational stories with your audience.