The Most Successful Live Streaming Shows and Why They Do Well
By Stanley Meytin
Get Online and Grow your Business Faster
Live streaming is an up and coming service that companies are finding their way to, and it’s not without its ups and downs, but that’s part of the process and fun of learning! There’s no doubt that video content is the way to go when it comes to reaching your audience in a profound and memorable way, but live streaming, such as Facebook Live, can help you connect with them in real time. That’s powerful stuff.
Live streams come in all shapes and sizes, and there are some companies out there doing some pretty amazing things. Some people have set up 24-hour live streams so you can tune in anytime you want, others have designated times when they come online and talk to you. It’s a wonderful mishmash of options. When considering your options for live streaming, it’s smart to look at what others are doing, so we’ve put together some of the best live streaming shows and channels on the planet to help inspire you to share your story with the world.
One of the coolest live streaming shows online doesn’t star a single person, it stars all the people! It’s a live stream of the earth from a satellite in space and it’s just breathtaking. Soft, relaxing music plays while the stream runs and at any given moment thousands of people are watching the world, from the world, together. If you are looking for inspiration for your company to live stream, consider a 24-hour stream and become your own real-life version of “The Office.”
Why we like this live stream: it shows the world at large and when you are giving it your all to build a business, it can feel like you are getting nowhere. This live stream reminds us that we are all in this together and we should be helping one another as much as we can. We get to craft our own stories and show the world what we want them to see, but at the end of the day, it’s remarkable how small the world really is.
Martha Stewart’s FacebooK Live
A live stream from a woman who needs no introduction, Martha Stewart’s Facebook Live videos are among some of the most popular in the world. And it’s no wonder: she’s the maven of home goods and everything organization. If you thought she was cool when she hooked up with Snoop Dog to do a cooking show, you should see her Facebook Live show. She brings on special guests, creates one-of-a-kind crafts and dishes, and shares her love of life with the world.
Why we like this live stream: There’s nobody on earth more personable and approachable than Martha Stewart. Every woman wants to be here and every man wishes he came home to a home-cooked meal by Martha on a regular basis. She’s kind in her approach to sharing information and always acts with the best interest of her audience. Except, you know, that time she was convicted of fraud, but when it comes to her generosity and authenticity in front of the camera, she’s second to none.
T-Mobile Facebook Live
T-Mobile’s CEO takes to Facebook Live to share the day-to-day aspects of his life and to connect with the massive company’s audience. You’ll see him doing everything from baking to holding meetings in his Facebook Live streams and he tries to take questions when he can. T-Mobile is a national cell phone service carrier that has recently moved into other services, such as cable television and is known as the “uncarrier” of television.
Why we like this live stream: John is as authentic as they come. You wouldn’t think that a CEO of a major national cell phone company would be so cool, but he really is that cool. He hops on and off Facebook to keep his audience engaged and share what’s going on. He is not your typical CEO and we like tuning in to see what is going on in his world.
Benefit Cosmetics Live FB Events
Benefit Cosmetics’ tagline is “laughter is the best cosmetic” and we couldn’t agree more. Check out the Facebook page for Benefit and see why it’s a growing company based in San Fransisco. The crew at Benefit run weekly live Facebook events and do tons of giveaways. Their sets are beautiful and really engaging and their staff are fun to listen to – everyone is always laughing. Talking amongst themselves or talking to people who take the time to comment, this streaming show is one to check out.
Why we like this live stream: besides the bright and cheery atmosphere that the company portrays, the conversations and topics are about more than just make-up. You can tell that people love their jobs there and they enjoy hanging out with people online. What was once a strange concept: “hanging out online” is now one of the leading ways to connect with our audiences, and these guys do a great job of showcasing their love of product, company, and each other.
These are a Few of Our Favorites
When it comes to live streaming on Facebook, you can’t go wrong. But in order to make a more meaningful impact, you want to plan ahead, think about what you want to share, give your best advice, share your best stories, and most importantly, be yourself. People can tell when you are being fake and live video is not the place to try to swing a facade. We love these video streams because they all bring something different to the world of streaming and that’s the beauty of what live video can do for you and your company. It can help you show up in a way that is right for you.
If you need help putting together a streaming strategy for your Facebook Live show, reach out to the team at True Film Production. Our experienced video production team knows how to help you hone your streaming techniques to make the most impact, reach the most people, and provide real value to your customers and audience at large.
Reading Time: 4 minutes
By Stanley Meytin
Get Online and Grow your Business Faster
Live streaming is an up and coming service that companies are finding their way to, and it’s not without its ups and downs, but that’s part of the process and fun of learning! There’s no doubt that video content is the way to go when it comes to reaching your audience in a profound and memorable way, but live streaming, such as Facebook Live, can help you connect with them in real time. That’s powerful stuff.
Live streams come in all shapes and sizes, and there are some companies out there doing some pretty amazing things. Some people have set up 24-hour live streams so you can tune in anytime you want, others have designated times when they come online and talk to you. It’s a wonderful mishmash of options. When considering your options for live streaming, it’s smart to look at what others are doing, so we’ve put together some of the best live streaming shows and channels on the planet to help inspire you to share your story with the world.
One of the coolest live streaming shows online doesn’t star a single person, it stars all the people! It’s a live stream of the earth from a satellite in space and it’s just breathtaking. Soft, relaxing music plays while the stream runs and at any given moment thousands of people are watching the world, from the world, together. If you are looking for inspiration for your company to live stream, consider a 24-hour stream and become your own real-life version of “The Office.”
Why we like this live stream: it shows the world at large and when you are giving it your all to build a business, it can feel like you are getting nowhere. This live stream reminds us that we are all in this together and we should be helping one another as much as we can. We get to craft our own stories and show the world what we want them to see, but at the end of the day, it’s remarkable how small the world really is.
Martha Stewart’s FacebooK Live
A live stream from a woman who needs no introduction, Martha Stewart’s Facebook Live videos are among some of the most popular in the world. And it’s no wonder: she’s the maven of home goods and everything organization. If you thought she was cool when she hooked up with Snoop Dog to do a cooking show, you should see her Facebook Live show. She brings on special guests, creates one-of-a-kind crafts and dishes, and shares her love of life with the world.
Why we like this live stream: There’s nobody on earth more personable and approachable than Martha Stewart. Every woman wants to be here and every man wishes he came home to a home-cooked meal by Martha on a regular basis. She’s kind in her approach to sharing information and always acts with the best interest of her audience. Except, you know, that time she was convicted of fraud, but when it comes to her generosity and authenticity in front of the camera, she’s second to none.
T-Mobile Facebook Live
T-Mobile’s CEO takes to Facebook Live to share the day-to-day aspects of his life and to connect with the massive company’s audience. You’ll see him doing everything from baking to holding meetings in his Facebook Live streams and he tries to take questions when he can. T-Mobile is a national cell phone service carrier that has recently moved into other services, such as cable television and is known as the “uncarrier” of television.
Why we like this live stream: John is as authentic as they come. You wouldn’t think that a CEO of a major national cell phone company would be so cool, but he really is that cool. He hops on and off Facebook to keep his audience engaged and share what’s going on. He is not your typical CEO and we like tuning in to see what is going on in his world.
Benefit Cosmetics Live FB Events
Benefit Cosmetics’ tagline is “laughter is the best cosmetic” and we couldn’t agree more. Check out the Facebook page for Benefit and see why it’s a growing company based in San Fransisco. The crew at Benefit run weekly live Facebook events and do tons of giveaways. Their sets are beautiful and really engaging and their staff are fun to listen to – everyone is always laughing. Talking amongst themselves or talking to people who take the time to comment, this streaming show is one to check out.
Why we like this live stream: besides the bright and cheery atmosphere that the company portrays, the conversations and topics are about more than just make-up. You can tell that people love their jobs there and they enjoy hanging out with people online. What was once a strange concept: “hanging out online” is now one of the leading ways to connect with our audiences, and these guys do a great job of showcasing their love of product, company, and each other.
These are a Few of Our Favorites
When it comes to live streaming on Facebook, you can’t go wrong. But in order to make a more meaningful impact, you want to plan ahead, think about what you want to share, give your best advice, share your best stories, and most importantly, be yourself. People can tell when you are being fake and live video is not the place to try to swing a facade. We love these video streams because they all bring something different to the world of streaming and that’s the beauty of what live video can do for you and your company. It can help you show up in a way that is right for you.
If you need help putting together a streaming strategy for your Facebook Live show, reach out to the team at True Film Production. Our experienced video production team knows how to help you hone your streaming techniques to make the most impact, reach the most people, and provide real value to your customers and audience at large.
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