Whether you are promoting a business, showcasing your talent, or just an average joe trying to go viral, you will need to choose a video platform to share your content. How do you know which video platform is best? YouTube is by far the most popular platform to do so, however it may not be the right option for you and the goals you are trying to achieve with your videos. Here we’re breaking down the pros and cons of each of the three most used video platforms, YouTube, Wistia and Vimeo. Deciding which platform to use proves to be an important topic for anyone with video content. We decided to revisit the topic and give some more insight about which platform will be the most beneficial to you and the goals you are trying to achieve with your video
YouTube has the most traffic of any video platform with the number of active users in the billions. This gives your videos a larger chance of being seen and a better chance of going viral. The ability to create an organized channel to which viewers can subscribe and tune into all your videos allows you to create a brand for yourself.
From musical artists like Justin Bieber to displaying the latest trends and tutorials, YouTube has exposed billions of videos to eager viewers. Noted as the number two search engine in the world, YouTube allows filmmakers of all ages and expertise to showcase their work to the world. This may seem convincing enough to showcase your work on YouTube but let’s break down their characteristics even further.
Wistia is a professional platform that focuses on business and marketing. For a company looking to drive their business with video marketing, Wistia may be the answer. With it’s clean and modern design, Wistia offers a professional platform for businesses and brands to host their content without being hampered by advertisements, slow buffer speeds, or amateur content that could drive your target audience away.
Although Wistia is not nearly as popular as YouTube, it is still a highly accredited video site that could drive success to your company. With marketing and brand videos the goal is rarely to go viral. The goal is rather to cater to a very specific audience, which consists of your current and potential consumers and clients. Therefore lack of traffic on Wistia’s site is not an issue.
Unlike Wistia which is very corporate, Vimeo is fueled by passion and creativity. Most users are showcasing their work to promote themselves as a brand as opposed to a business or corporation. Vimeo has a reputation for being a creative community where members can create channels, start groups, and engage with other viewers with ease. There is a level of respect within the community and externally as well, giving all viewers the sense that your work is approached with a certain level of seriousness and originality.
Vimeo puts the power into the creator by allowing them to share, discover, and be inspired through video. The site is composed mostly of creative and personal work, which could be attractive to both small and large businesses. An environment fueled by creativity with HD quality is essentially why Vimeo has been consistently successful over the years.
It’s obvious that all three of these platforms have the ability to share and discover videos and any one of them would be a good choice for hosting your video content. The pros of each outweigh the cons, it’s really all up to personal preference if YouTube, Wistia or Vimeo is the right site to promote your video based on the facts and which site suits your needs best. The questions that have filled the online community have been answered,now it’s up to you to take action and unveil your videos!
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