The 10 Most Responsible Corporate Social Responsibility Efforts
By Stanley Meytin
Corporate Social Responsibility Demonstrated in These 10 Companies
Here, you’ll see how corporate video production can serve a greater purpose in the world. Nowadays, job candidates and customers alike look to invest themselves in businesses that also DO GOOD. These corporations have gone above and beyond…
Ben & Jerry’s
Ben and Jerry found the Ben & Jerry’s Foundation in 1985, at the time of their IPO, and since then have continued the efforts for which they stood for at the foundation of the company. The foundation is focused on social justice, environmental conservation, and sustainable food production. In 2014, the foundation was named the winner of the National Committee for Responsive Philanthropy Corporate Grantmaker.
Wendy’s
Wendy’s initiative, Wendy’s Wonderful Kids, aims to increase the number of children adopted from foster care by using 234 adoption recruiters. Thanks to their work “every 12 hours a child is adopted from foster care,” and “children served by the program are up to three times more likely to get adopted.”
Starbucks
Starbucks’ program, C.A.F.E. Practices focuses on making coffee a sustainable agricultural product around the world. 99% of their coffee is ethically sourced and their dedication to environmental responsibility is commendable. They have additionally committed to provide 100 million trees to farmers by 2025 in addition to making an effort to re-plant 1 billion coffee trees.
IBM
Citizen IBM “promotes discussion on… how IBMers are donating time, talent and technology to assist communities around the world.” From celebrating women and girls in science fields, helping to prevent youth suicide using data, and training veterans in software training and certification to help them find jobs, Citizen IBM is putting their best foot forward and using technology to do good.
The Walt Disney Company
Disney’s CSR program is focused on a “responsible supply chain.” They focus their efforts on fair labor and environmental responsibility, ensuring that wherever their products are produced, workplaces are fair and safe, as well as working to lower the negative environmental impact of products. But their csr efforts don’t stop there, they also conduct the charitable giving program that focuses on helping those in need through charitable monetary and book donations; as well as service announcements to get help from the public. In 2017, they gave $348 million to these nonprofit organizations and since 2012 they have donated over 61 million books!
Microsoft
Microsoft conducts numerous corporate social responsibility efforts, the one that stands out to us is dedicated to “closing the STEM gap” – the astonishingly low number of women working in STEM (science, technology, engineering and math) fields. Microsoft hosts initiative programs for youths interested in STEM. According to their website, “more than 80% of the young people who benefit from Microsoft YouthSpark grants come from underserved communities, and more than half are female.” Their efforts are directly changing the gender disparity in these fields by teaching young people digital skills.
Chipotle
Food waste is a global problem. Chipotle, along with French grocer Intermarche, has a campaign called “Inglorious Fruits and Vegetables” which aims at lowering food waste within their two companies. Chipotle’s strategy is simple: it calculates what percentage of customers do not finish their food, and based on that data, lowers the portion size according to how much each person is actually going to eat.
Under Armour
Under Armour’s corporate social responsibility plan largely aims at sustainability. Their mission is to make a dollar go as far as possible by being more efficient with resources with a goal to reduce waste and lower their carbon footprint. They also take initiative in making sure to use fair labor within their factories, following the International Labor Organisation guidelines to create a better world by conserving the environment and treating their workers fairly.
Tesla
Tesla motors works to conserve the environment by using electricity rather than fossil fuels to power their vehicles. In 2010, they received the Environmental Leadership Award from Global Green USA for their efforts in sustainability and reducing resource depletion. More recently, Tesla’s factory has become the safest car factory in the world.
Levi Strauss & Co.
With water scarcity being a recurring problem in the world, Levi Strauss & Co. has recognized the importance of conserving water so as not to further deplete the world’s limited resources. Their Water<Less™ initiative has significantly reduced the amount of water used in the finishing process of their production. Levi Strauss & Co has reduced water usage by up to 96% for certain styles of their jeans and since 2011 have saved more than 1 billion liters of water!
Reading Time: 4 minutes
By Stanley Meytin
Corporate Social Responsibility Demonstrated in These 10 Companies
Here, you’ll see how corporate video production can serve a greater purpose in the world. Nowadays, job candidates and customers alike look to invest themselves in businesses that also DO GOOD. These corporations have gone above and beyond…
Ben & Jerry’s
Ben and Jerry found the Ben & Jerry’s Foundation in 1985, at the time of their IPO, and since then have continued the efforts for which they stood for at the foundation of the company. The foundation is focused on social justice, environmental conservation, and sustainable food production. In 2014, the foundation was named the winner of the National Committee for Responsive Philanthropy Corporate Grantmaker.
Wendy’s
Wendy’s initiative, Wendy’s Wonderful Kids, aims to increase the number of children adopted from foster care by using 234 adoption recruiters. Thanks to their work “every 12 hours a child is adopted from foster care,” and “children served by the program are up to three times more likely to get adopted.”
Starbucks
Starbucks’ program, C.A.F.E. Practices focuses on making coffee a sustainable agricultural product around the world. 99% of their coffee is ethically sourced and their dedication to environmental responsibility is commendable. They have additionally committed to provide 100 million trees to farmers by 2025 in addition to making an effort to re-plant 1 billion coffee trees.
IBM
Citizen IBM “promotes discussion on… how IBMers are donating time, talent and technology to assist communities around the world.” From celebrating women and girls in science fields, helping to prevent youth suicide using data, and training veterans in software training and certification to help them find jobs, Citizen IBM is putting their best foot forward and using technology to do good.
The Walt Disney Company
Disney’s CSR program is focused on a “responsible supply chain.” They focus their efforts on fair labor and environmental responsibility, ensuring that wherever their products are produced, workplaces are fair and safe, as well as working to lower the negative environmental impact of products. But their csr efforts don’t stop there, they also conduct the charitable giving program that focuses on helping those in need through charitable monetary and book donations; as well as service announcements to get help from the public. In 2017, they gave $348 million to these nonprofit organizations and since 2012 they have donated over 61 million books!
Microsoft
Microsoft conducts numerous corporate social responsibility efforts, the one that stands out to us is dedicated to “closing the STEM gap” – the astonishingly low number of women working in STEM (science, technology, engineering and math) fields. Microsoft hosts initiative programs for youths interested in STEM. According to their website, “more than 80% of the young people who benefit from Microsoft YouthSpark grants come from underserved communities, and more than half are female.” Their efforts are directly changing the gender disparity in these fields by teaching young people digital skills.
Chipotle
Food waste is a global problem. Chipotle, along with French grocer Intermarche, has a campaign called “Inglorious Fruits and Vegetables” which aims at lowering food waste within their two companies. Chipotle’s strategy is simple: it calculates what percentage of customers do not finish their food, and based on that data, lowers the portion size according to how much each person is actually going to eat.
Under Armour
Under Armour’s corporate social responsibility plan largely aims at sustainability. Their mission is to make a dollar go as far as possible by being more efficient with resources with a goal to reduce waste and lower their carbon footprint. They also take initiative in making sure to use fair labor within their factories, following the International Labor Organisation guidelines to create a better world by conserving the environment and treating their workers fairly.
Tesla
Tesla motors works to conserve the environment by using electricity rather than fossil fuels to power their vehicles. In 2010, they received the Environmental Leadership Award from Global Green USA for their efforts in sustainability and reducing resource depletion. More recently, Tesla’s factory has become the safest car factory in the world.
Levi Strauss & Co.
With water scarcity being a recurring problem in the world, Levi Strauss & Co. has recognized the importance of conserving water so as not to further deplete the world’s limited resources. Their Water<Less™ initiative has significantly reduced the amount of water used in the finishing process of their production. Levi Strauss & Co has reduced water usage by up to 96% for certain styles of their jeans and since 2011 have saved more than 1 billion liters of water!
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