3 Reasons You Should Have Been Live Streaming – yesterday
By Stanley Meytin
Livestream videos have rapidly become one of the most effective ways to communicate with an audience easily, quickly, and inexpensively. One of the fastest growing methods of communication, livestream is projected to more than double in growth by 2021 to become a more than $70 billion industry. And while many companies and individuals are under the impression that livestreaming is a niche service for gaming and beauty tutorials, livestream can benefit anyone in a variety of ways.
Whether you’re promoting a pharmaceutical company, a non-profit organization, or any other variety of things, livestream is accessible and relevant to you and your audience. With streaming services available on YouTube, Facebook, Instagram, Snapchat, Twitter, and several other social media and publishing platforms, you can use this function no matter what platform you prefer.
The most widely used social media platform, with over 2 billion users to date, is Facebook. With their enormous number of users, it is no shock that Facebook has nearly perfected its livestream platform. Facebook makes it easy to begin a livestream video. With a click of a button, followers go behind the scenes of your company and hear information directly from the source.
Facebook has also created several livestream features that make it stand out among other platforms. For companies managing several Facebook accounts, there is no need to plan more than one livestream. With the addition of a Simulcast function, one livestream can be broadcasted across multiple pages by the page admin. Facebook also offers livestream for up to 4 hours per stream, surpassing its competitors and making itself the strongest platform for streaming meetings, conferences, concerts, lectures, and similar long-form events.
Advertising is Facebook’s bread and butter, so it comes as no surprise that they offer scheduled livestream promotions and reminders.
Facebook has exceeded expectations with its livestream service, providing in-app analytics for videos to monitor viewership and interaction after you’ve finished streaming. One of the final touches in making your Facebook livestream as useful as possible, is the ability to save your live video as a permanent post that can be used for marketing purposes months beyond the live broadcast.
With all of these features and even more on other platforms– such as Instagram’s ability to repost live videos to your story– livestream has clearly been developed to be user and viewer friendly. But how exactly can using livestream benefit you? And how can your production partner play a part in your livestream marketing efforts?
Cut Out Time While Keeping Quality
The quality of your published video, including the quality of your live video, speaks loudly of the dedication to your brand’s content. This is where your production partner comes in. Luckily, many platforms enable you to stream directly from high quality camera and audio equipment, elevating your video and helping to grasp a viewer’s attention. Furthermore, a livestream video will save you the time and cost of a post-production editing process with immediate publication to your followers. However, this investment in quality can enable your livestream to carry over to your future marketing efforts. By collaborating with a capable production company and investing in the quality of your content, your live video can be saved, edited, and repurposed for multiple marketing purposes.
Reach Your Target Audience
Despite the aforementioned trends of livestream being used by gamers and beauty bloggers, livestream content is being created and viewed by people of all ages and demographics. In fact, more than half of users between the ages 18-34 reportedly view livestream content daily, as well as 12% of users aged 55 and up. Additionally, live video has surpassed both long and short-form video in viewership, and viewers watching live video online rather than television are reportedly more up-to-date, well informed, and excited about receiving information. With all of these statistics leaning toward livestream, plus the accessibility and mobility of livestream, you can easily reach your target audience with a planned livestream. With the help of your production partner, establish a pointed production plan for your target audience and deliver content that your viewers will respond to.
Show Your Viewers The Real You
Livestream video provides a unique opportunity to show off your company’s unedited, unfiltered personality. This immediate communication allows followers hear from you directly and sincerely, and you should take full advantage of it. Before beginning a livestream consider exactly what you’d like to communicate, what you’d like your tone to be, who your audience is, and what they want to see. By collaborating with a production company that understands and supports your vision of success, you can harness the tools these platforms provide and make them your own.
Reading Time: 3 minutes
By Stanley Meytin
Livestream videos have rapidly become one of the most effective ways to communicate with an audience easily, quickly, and inexpensively. One of the fastest growing methods of communication, livestream is projected to more than double in growth by 2021 to become a more than $70 billion industry. And while many companies and individuals are under the impression that livestreaming is a niche service for gaming and beauty tutorials, livestream can benefit anyone in a variety of ways.
Whether you’re promoting a pharmaceutical company, a non-profit organization, or any other variety of things, livestream is accessible and relevant to you and your audience. With streaming services available on YouTube, Facebook, Instagram, Snapchat, Twitter, and several other social media and publishing platforms, you can use this function no matter what platform you prefer.
The most widely used social media platform, with over 2 billion users to date, is Facebook. With their enormous number of users, it is no shock that Facebook has nearly perfected its livestream platform. Facebook makes it easy to begin a livestream video. With a click of a button, followers go behind the scenes of your company and hear information directly from the source.
Facebook has also created several livestream features that make it stand out among other platforms. For companies managing several Facebook accounts, there is no need to plan more than one livestream. With the addition of a Simulcast function, one livestream can be broadcasted across multiple pages by the page admin. Facebook also offers livestream for up to 4 hours per stream, surpassing its competitors and making itself the strongest platform for streaming meetings, conferences, concerts, lectures, and similar long-form events.
Advertising is Facebook’s bread and butter, so it comes as no surprise that they offer scheduled livestream promotions and reminders.
Facebook has exceeded expectations with its livestream service, providing in-app analytics for videos to monitor viewership and interaction after you’ve finished streaming. One of the final touches in making your Facebook livestream as useful as possible, is the ability to save your live video as a permanent post that can be used for marketing purposes months beyond the live broadcast.
With all of these features and even more on other platforms– such as Instagram’s ability to repost live videos to your story– livestream has clearly been developed to be user and viewer friendly. But how exactly can using livestream benefit you? And how can your production partner play a part in your livestream marketing efforts?
Cut Out Time While Keeping Quality
The quality of your published video, including the quality of your live video, speaks loudly of the dedication to your brand’s content. This is where your production partner comes in. Luckily, many platforms enable you to stream directly from high quality camera and audio equipment, elevating your video and helping to grasp a viewer’s attention. Furthermore, a livestream video will save you the time and cost of a post-production editing process with immediate publication to your followers. However, this investment in quality can enable your livestream to carry over to your future marketing efforts. By collaborating with a capable production company and investing in the quality of your content, your live video can be saved, edited, and repurposed for multiple marketing purposes.
Reach Your Target Audience
Despite the aforementioned trends of livestream being used by gamers and beauty bloggers, livestream content is being created and viewed by people of all ages and demographics. In fact, more than half of users between the ages 18-34 reportedly view livestream content daily, as well as 12% of users aged 55 and up. Additionally, live video has surpassed both long and short-form video in viewership, and viewers watching live video online rather than television are reportedly more up-to-date, well informed, and excited about receiving information. With all of these statistics leaning toward livestream, plus the accessibility and mobility of livestream, you can easily reach your target audience with a planned livestream. With the help of your production partner, establish a pointed production plan for your target audience and deliver content that your viewers will respond to.
Show Your Viewers The Real You
Livestream video provides a unique opportunity to show off your company’s unedited, unfiltered personality. This immediate communication allows followers hear from you directly and sincerely, and you should take full advantage of it. Before beginning a livestream consider exactly what you’d like to communicate, what you’d like your tone to be, who your audience is, and what they want to see. By collaborating with a production company that understands and supports your vision of success, you can harness the tools these platforms provide and make them your own.
What story would you like to share?
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.
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