July 18, 2019
Video marketing today is about discoverability, and no platform offers a better opportunity than YouTube, with its audience of billions.
July 10, 2019
Mission-driven video marketing lets you share what customers really want from you – an understanding of why you create your product or service.
July 5, 2019
LinkedIn has begun to add livestreaming to its platform with LinkedIn Live, and here’s why you should start using it – as long as you have a strategy.
June 29, 2019
Even the most creative storytelling video has some sort of purpose or goal, like inspiring brand engagement or loyalty. You need to know where you’re going before figuring out how you’ll get there.
June 18, 2019
The majority of businesses don’t know how to run successful event marketing that actually creates long-term business growth.
May 22, 2019
Establishing brand identity across multiple video platforms isn’t difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
May 17, 2019
Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.
May 2, 2019
You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?
April 12, 2019
Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.