Top 6 Videos About Company Culture
By Stanley Meytin
Looking for inspiration to showcase your culture to the world? You’ll find it in these company culture videos.
Culture remains one of the most talked about topics as we close the chapter on another year. Looking ahead to 2019, business owners can’t help but think about how they are going to continue to make an impact on their employees as well as their customers. Culture is a driving force in the success, or failure, of a company. The more robust a company’s culture, the more likely a company is to survive hardship, downturn, and of course, massive growth.
What’s interesting about culture videos is that they are often from the inside out: companies control what the world sees about their businesses, operations, and employee interactions, but certain companies, like the ones showcased here, have a knack for getting the message just right. Whether they are sharing recruitment videos or company picnics, people gravitate toward these messages because the companies have created a vision for the future. Everyone has their own opinions about what makes a company’s culture strong and steady, so we’ve put together a list of the best company culture videos to help you build your message from the ground up.
The culture of Starbucks needs no introduction anymore. Everyone knows that whether you visit a Starbucks in Las Vegas or Europe, you are going to find the exact same messaging and culture. Employees love their jobs, feel empowered and autonomous, and are encouraged to learn as much as possible to be better at their jobs. Who wouldn’t love that kind of culture?
What we like about this video: this video traces the path of interns from the introduction to full-time employment and it’s easy to see how Starbucks invests in its people. People want to be better and are getting the support and encouragement they need from this massive organization.
You know and love TOMS because for every shoe you buy, they give a pair of shoes to someone who needs them. Not only do people love these shoes, but people also love the culture and commitment to giving back.
What we like about this video: the employees are genuine and relaxed. The video feels like a typical day-in-the-life allowing people to peer into the company and see how it works. You can tell the employees believe in the core values of Zappos.
Zappos is known for their incredible online shoe sales business model, but they are also known for their amazing company culture. They focus on work-life integration, not work-life balance. Employees feel like they don’t need to draw the line between home and office and everyone has a lot of fun doing a job they love.
What we like about this video: It’s clear that the employees love their jobs. You can fake that. When you want to create recruitment videos, you need to showcase your best and brightest and it really helps when your employees are candid about their experiences in your company.
ZenDesk paints a picture of the culture, but also of the community. This company culture video helps you glimpse into what it’s like to live and work in San Francisco. Employees volunteer, give back to the community, and work hard and play hard.
What we like about this video: we like that the video shows the audience what ZenDesk works for: the people. The video shows where and when the company works and it’s easy to imagine how the company came to be by tracing the locations and contributions of those involved.
You can’t talk about a company culture video series without talking about Apple. Apple is one of the most easily recognized brands in the world and they rarely use words to show people what they do: they use video and graphics, ideas and concepts to bring people to the table. Everyone at Apple believes that if you get the right people in the room, great things can happen.
What we like about this video: Apple is a company that feels like it is beyond reach for most small and medium-sized businesses, but this video lets us steal a glimpse of what goes on behind the scenes and breaks down the barriers and intimidation of the company. It’s about people with vision working collaboratively, and they do it so well.
GoDaddy doesn’t just get your website online, they believe in what they do so strongly that they welcome people to come as they are and bring what they can to the group. Fun and excitement are important to the crew at GoDaddy and employees talk candidly about how much the company cares.
What we like about this video: getting to hear from the employees in their working environment feels natural and welcoming. It’s not staged and it showcases how people work and interact.
Ready to Create a Company Culture Video?
If you are looking to wow your audience, consider creating a company culture video that showcases a behind-the-scenes look, tells a story, or shares a win. When you celebrate your culture, people are more likely to contribute to it. Be bold and be brave and contact True Film Production to help you produce an amazing company culture video or recruitment video today.
Reading Time: 3 minutes
By Stanley Meytin
Looking for inspiration to showcase your culture to the world? You’ll find it in these company culture videos.
Culture remains one of the most talked about topics as we close the chapter on another year. Looking ahead to 2019, business owners can’t help but think about how they are going to continue to make an impact on their employees as well as their customers. Culture is a driving force in the success, or failure, of a company. The more robust a company’s culture, the more likely a company is to survive hardship, downturn, and of course, massive growth.
What’s interesting about culture videos is that they are often from the inside out: companies control what the world sees about their businesses, operations, and employee interactions, but certain companies, like the ones showcased here, have a knack for getting the message just right. Whether they are sharing recruitment videos or company picnics, people gravitate toward these messages because the companies have created a vision for the future. Everyone has their own opinions about what makes a company’s culture strong and steady, so we’ve put together a list of the best company culture videos to help you build your message from the ground up.
The culture of Starbucks needs no introduction anymore. Everyone knows that whether you visit a Starbucks in Las Vegas or Europe, you are going to find the exact same messaging and culture. Employees love their jobs, feel empowered and autonomous, and are encouraged to learn as much as possible to be better at their jobs. Who wouldn’t love that kind of culture?
What we like about this video: this video traces the path of interns from the introduction to full-time employment and it’s easy to see how Starbucks invests in its people. People want to be better and are getting the support and encouragement they need from this massive organization.
You know and love TOMS because for every shoe you buy, they give a pair of shoes to someone who needs them. Not only do people love these shoes, but people also love the culture and commitment to giving back.
What we like about this video: the employees are genuine and relaxed. The video feels like a typical day-in-the-life allowing people to peer into the company and see how it works. You can tell the employees believe in the core values of Zappos.
Zappos is known for their incredible online shoe sales business model, but they are also known for their amazing company culture. They focus on work-life integration, not work-life balance. Employees feel like they don’t need to draw the line between home and office and everyone has a lot of fun doing a job they love.
What we like about this video: It’s clear that the employees love their jobs. You can fake that. When you want to create recruitment videos, you need to showcase your best and brightest and it really helps when your employees are candid about their experiences in your company.
ZenDesk paints a picture of the culture, but also of the community. This company culture video helps you glimpse into what it’s like to live and work in San Francisco. Employees volunteer, give back to the community, and work hard and play hard.
What we like about this video: we like that the video shows the audience what ZenDesk works for: the people. The video shows where and when the company works and it’s easy to imagine how the company came to be by tracing the locations and contributions of those involved.
You can’t talk about a company culture video series without talking about Apple. Apple is one of the most easily recognized brands in the world and they rarely use words to show people what they do: they use video and graphics, ideas and concepts to bring people to the table. Everyone at Apple believes that if you get the right people in the room, great things can happen.
What we like about this video: Apple is a company that feels like it is beyond reach for most small and medium-sized businesses, but this video lets us steal a glimpse of what goes on behind the scenes and breaks down the barriers and intimidation of the company. It’s about people with vision working collaboratively, and they do it so well.
GoDaddy doesn’t just get your website online, they believe in what they do so strongly that they welcome people to come as they are and bring what they can to the group. Fun and excitement are important to the crew at GoDaddy and employees talk candidly about how much the company cares.
What we like about this video: getting to hear from the employees in their working environment feels natural and welcoming. It’s not staged and it showcases how people work and interact.
Ready to Create a Company Culture Video?
If you are looking to wow your audience, consider creating a company culture video that showcases a behind-the-scenes look, tells a story, or shares a win. When you celebrate your culture, people are more likely to contribute to it. Be bold and be brave and contact True Film Production to help you produce an amazing company culture video or recruitment video today.
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