YouTube announced this week that people around the world are now watching one billion hours of YouTube videos every day. That’s more than 100,000 years of back-to- back streaming. And here you thought your six-hour- long Netflix binges were a little aggressive.

All this time and effort has been put into creating an effective video content strategy, countless hours reviewing the scope of work and re-writing the script, tons of emails, meetings, and phone calls with clients to ensure they’re 100% confident in the brand story that’s been carefully designed - but as storytellers you’re happy to do it because this is your passion. Now the next step in your production process is to organize ideas into a plan of action with shot lists that will assure a smooth running production day. These checklists of sorts will truly aid in the production of your project and are best to be prepared as soon as the script is finalized to leave room for any adjustments necessary.

Storytelling brings your brand to life and connects you to your audience in an emotional way. It’s important to utilize storytelling in your marketing strategy in order for your brand and product/services to leave a memorable impression.