Video Production Costs: More Bang for Your Buck
By Stanley Meytin
Video Production Costs: Quantity or Quality?
The Rise of Video
- 78 Percent of people watch online videos every week, and 55 percent view videos online every day. (Hubspot)
- Social video generates 1200 percent more shares than text and image content combined. (G2 Crowd)
- 72 Percent of customers would rather learn about a product or service by way of video. (Hubspot)
- Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text. (Insivia)
- By 2022, online videos will make up more than 82 percent of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
- 73 Percent of B2B marketers say video positively impacts their ROI. (Tubular Insights)
And the list goes on…wow! With these numbers in mind, the importance of video in today’s digital age speaks for itself. Some companies think that producing more low-quality, low-cost videos will save them money. However, this is not the case. Low-quality videos will only hurt your brand image by negatively affecting customer perception and overall success. If you are not yet prioritizing video, now is the time!
The reality is;
- 62 Percent are more likely to have a negative perception of a brand that published a poor-quality video experience. (Brightcove)
- 23 Percent who have been presented with a poor-quality video experience would hesitate to purchase from the brand. (Brightcove)
- 60 Percent said a poor online video experience would dissuade them from engaging with a brand across all of its social media properties. (Brightcove)
- 57 Percent are less likely to share a poor-quality video experience. (Brightcove)
So, how do you get more bang for your buck with video production? Whether you’re a business owner or marketing manager, you recognize the importance of executing a successful marketing strategy whilst keeping in line with a budget. Hiring a professional video production company may not necessarily be the cheapest option but can make all the difference when producing top-quality video content to achieve better results, such as increased conversion rates.
Before researching various video production companies, try to understand your own business goals, as this will provide insight into what type of video/s you want.
What Are the Right Questions to Ask When Choosing a Video Production Company?
Review their past projects, clients and quality of work. Are they able to identify your individual needs and requirements? Do they have all the relevant experience and resources at hand to accurately plan and execute your concept? Will they manage the process from beginning (planning) to “end” (post-sale follow-ups) and collaborate with you every step of the way?
More than ever, quality visual media has become the most effective method to communicate brand stories and enrich customers’ lives. Isn’t that worth your investment?
The Video Production Planning Process
The first crucial step is strategy…
What’s Your “Why”?
A Coherent Strategy
Without a coherent strategy, your brand lacks vision and focus. Simon Sinek wisely said, “people don’t buy what you do; they buy why you do it.”
Why do you do what you do? What drives you to achieve your goals? What makes you unique? Who are you speaking to? What is your desired outcome and how will you measure this? What type of video will reflect your message in the best possible way?
True Film Production, a New York-based company that specializes in storytelling, animation, corporate and live events says, “the best results come from campaigns developed around goals.”
The second step is…
The Creative Concept
The creative concept addresses the “how.”
How will you capture the interest of your audience, influence their emotional response, and inspire them to take action? How will you craft your script? Your brand message should communicate your story in a concise and meaningful manner and may need to be revised several times. Ultimately, it should resonate with your audience and relate to them on a human level.
Storyboards are utilized by production companies as visual representations of the concept or idea/s. They aid in planning and coordinating your video more effectively.
True Film Production describes visual storytelling as, “…more than just a way to share your message. It’s a powerful method for creating emotional connections and reaching new audiences.”
The third step is the production process…
Understanding the Video Production Process
Pre-production
The pre-production phase will also determine your spend. Outsourcing the work will eliminate the hassle and worry of finding the right crew, handling expensive equipment, taking charge of the entire logistics function or choosing the best location. All equipment has to be thoroughly tested before it is used.
Production
A high-quality video can take weeks or months to produce depending on footage and shooting days, weather, location and the process as a whole. The more crew that is assigned, the smoother the task.
Post-production
The post-production stage ties everything together and brings your video to life. This process requires backup and organization of all footage, advanced editing including color correction, audio sweetening, voice-over recording, and grading, as well as enhancing with motion graphics, animations, titles, music, etc. The video production company will provide you with multiple drafts to select and approve.
Which takes us to the fourth and final step, marketing…
To ensure you have everything you need to distribute your content correctly, they will optimize and edit the video for specific social media platforms, such as YouTube, Facebook, Instagram, and Twitter.
Delivery
Once the final draft is delivered, it shouldn’t end there. Post-sale follow-ups are often overlooked and provide valuable metrics to establish the success of the entire process. A professional production company will always strive to build long-lasting partnerships with its customers.
It’s important to remember; “Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage…The core reason why your story should be personality-driven is so that it will provide someone real for customers to trust.” (Neil Patel)
Contact True Film Production now to start sharing your brand’s story with the world.
Reading Time: 4 minutes
By Stanley Meytin
Video Production Costs: Quantity or Quality?
The Rise of Video
- 78 Percent of people watch online videos every week, and 55 percent view videos online every day. (Hubspot)
- Social video generates 1200 percent more shares than text and image content combined. (G2 Crowd)
- 72 Percent of customers would rather learn about a product or service by way of video. (Hubspot)
- Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text. (Insivia)
- By 2022, online videos will make up more than 82 percent of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
- 73 Percent of B2B marketers say video positively impacts their ROI. (Tubular Insights)
And the list goes on…wow! With these numbers in mind, the importance of video in today’s digital age speaks for itself. Some companies think that producing more low-quality, low-cost videos will save them money. However, this is not the case. Low-quality videos will only hurt your brand image by negatively affecting customer perception and overall success. If you are not yet prioritizing video, now is the time!
The reality is;
- 62 Percent are more likely to have a negative perception of a brand that published a poor-quality video experience. (Brightcove)
- 23 Percent who have been presented with a poor-quality video experience would hesitate to purchase from the brand. (Brightcove)
- 60 Percent said a poor online video experience would dissuade them from engaging with a brand across all of its social media properties. (Brightcove)
- 57 Percent are less likely to share a poor-quality video experience. (Brightcove)
So, how do you get more bang for your buck with video production? Whether you’re a business owner or marketing manager, you recognize the importance of executing a successful marketing strategy whilst keeping in line with a budget. Hiring a professional video production company may not necessarily be the cheapest option but can make all the difference when producing top-quality video content to achieve better results, such as increased conversion rates.
Before researching various video production companies, try to understand your own business goals, as this will provide insight into what type of video/s you want.
What Are the Right Questions to Ask When Choosing a Video Production Company?
Review their past projects, clients and quality of work. Are they able to identify your individual needs and requirements? Do they have all the relevant experience and resources at hand to accurately plan and execute your concept? Will they manage the process from beginning (planning) to “end” (post-sale follow-ups) and collaborate with you every step of the way?
More than ever, quality visual media has become the most effective method to communicate brand stories and enrich customers’ lives. Isn’t that worth your investment?
The Video Production Planning Process
The first crucial step is strategy…
What’s Your “Why”?
A Coherent Strategy
Without a coherent strategy, your brand lacks vision and focus. Simon Sinek wisely said, “people don’t buy what you do; they buy why you do it.”
Why do you do what you do? What drives you to achieve your goals? What makes you unique? Who are you speaking to? What is your desired outcome and how will you measure this? What type of video will reflect your message in the best possible way?
True Film Production, a New York-based company that specializes in storytelling, animation, corporate and live events says, “the best results come from campaigns developed around goals.”
The second step is…
The Creative Concept
The creative concept addresses the “how.”
How will you capture the interest of your audience, influence their emotional response, and inspire them to take action? How will you craft your script? Your brand message should communicate your story in a concise and meaningful manner and may need to be revised several times. Ultimately, it should resonate with your audience and relate to them on a human level.
Storyboards are utilized by production companies as visual representations of the concept or idea/s. They aid in planning and coordinating your video more effectively.
True Film Production describes visual storytelling as, “…more than just a way to share your message. It’s a powerful method for creating emotional connections and reaching new audiences.”
The third step is the production process…
Understanding the Video Production Process
Pre-production
The pre-production phase will also determine your spend. Outsourcing the work will eliminate the hassle and worry of finding the right crew, handling expensive equipment, taking charge of the entire logistics function or choosing the best location. All equipment has to be thoroughly tested before it is used.
Production
A high-quality video can take weeks or months to produce depending on footage and shooting days, weather, location and the process as a whole. The more crew that is assigned, the smoother the task.
Post-production
The post-production stage ties everything together and brings your video to life. This process requires backup and organization of all footage, advanced editing including color correction, audio sweetening, voice-over recording, and grading, as well as enhancing with motion graphics, animations, titles, music, etc. The video production company will provide you with multiple drafts to select and approve.
Which takes us to the fourth and final step, marketing…
To ensure you have everything you need to distribute your content correctly, they will optimize and edit the video for specific social media platforms, such as YouTube, Facebook, Instagram, and Twitter.
Delivery
Once the final draft is delivered, it shouldn’t end there. Post-sale follow-ups are often overlooked and provide valuable metrics to establish the success of the entire process. A professional production company will always strive to build long-lasting partnerships with its customers.
It’s important to remember; “Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage…The core reason why your story should be personality-driven is so that it will provide someone real for customers to trust.” (Neil Patel)
Contact True Film Production now to start sharing your brand’s story with the world.
What story would you like to share?
Whether you want to launch an idea, spark a movement or simply get people talking about what you do, you have one shot
at delivering your message in a way that matters. Let’s make sure you do it right.
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